Politicians, like Preachers, Carnival Side-Show Barkers all play "Word Games" to Entice on one end of the scale & Enrage at the other....There is Always a :Calculated Effect be it Positive or Negative they are looking for...If you are a Writer of Music it can be surmised as the "Hook Line" & understand me it doesn't always have to be a CLEVER Line...Its the calculated Punctuation that sometimes goes into it! And in the End it all comes down to Selling a Thought, a Message or a Lesson ...If it's done Correctly it creates an Emotional Responce....That Emotional response can be one of Sadness, Joy, Peace, Anger or even Affirmation of what you already thought....Let me remind you , this is Not "Brain Science" it's how Salesmen Sell you & me Products Everyday of our Life....And now that I've laid out those thoughts allow me to remind you that as far a Television & Radio Advertising go "It Does Not Matter One Bit" whether you Enjoyed the Commercial or Hated it....All they want to do is CREATE an Impression....Then it all starts becoming what some call "BRANDING" & Creating "Predicable Response Patterns....This is NOT, "Fun & Games" it's actually "Cold & Calculated!" Period!